MACANUDO AND EXCALIBUR TEE UP FOR GOLF PROMOTION
Consumers of legal smoking age who visit participating tobacco shops are encouraged to “pick their favorite foursome” by purchasing their choice of any three Macanudo or Excalibur cigars. With the three-cigar purchase, consumers will receive a complimentary Macanudo Cru Royale cigar, plus a premium Excalibur-branded scorecard wallet/cigar holder containing special golf and cigar accessories, while supplies last.
To sweeten the deal, General Cigar, parent company of Macanudo and Excalibur, is also giving consumers an opportunity to win the ultimate, custom cigar golf bag by Callaway Golf®. Two custom golf bags will be given away each week between now and May 31, 2011. No purchase necessary. For more information, visit www.cigarworld.com/golf.
According to Rick Chandler, director of marketing for Excalibur, “We created the ‘Pick Your Favorite Foursome’ promotion to answer the golf lover’s need for a convenient and portable way to access their favorite cigars on the course. By pairing Macanudo with Excalibur and in allowing consumers to customize the cigars in the pack, cigar smokers have a wide variety of tastes to choose from while they indulge in their passion for cigars and golf. And in giving consumers a complimentary Macanudo Cru Royale cigar in the four pack, we’re making it easy for them to sample one of our best-selling new blends.”
The joint promotion between Macanudo and Excalibur will continue through the summer, with in-store putting events and sponsorship of national and regional golf events such as the Phoenix Open. A complete event listing can be found on cigarworld.com/golf.